Meredith Farkas – Keynote. (Distance learning from Norwich, CT).  “Queen of Wikis”(in profession for 3 years).  Just back from Internet Librarian Conference - http://www.infotoday.com/il2007/

Web 1.0 = democratized access to information (ex: finding who was in movie required trip to library, now IMDB).  Most were only passive participants; unidirectional information.  Only serious users added info to web (barriers to entry high, server space, code, etc.)

Web. 2.0 = we are all participants and creators = democratized participation.

Library 2.0 = what was Library 1.0????  This is an evolution for librarians not a new paradigm, facilitated by new technologies.  Also, we’re no longer the only game in town.  (New OCLC report on social networking https://www3.oclc.org/app/request/bin/request_process.asp ).

Academic Library 2.0 is a state of mind…. Meet changing user needs, trust our users, get rid of the culture of perfect, aware of emerging technologies and opportunities, look outside the library world for applications. 

• Ask users what they need (not just LibQual)…. Univ. of Rochester hired anthropologist to do ethnographic research and found students frequently called parents first thing when they got an assignment and now market to parents at orientation.  Question everything (ex. 18 hours from order to shelf in ???? public library).
• Better communication with patrons (via blogs).  Become transparent.  Library Suggestion Blog (publishing comments and answers to users.)
• Use 2.0 tools to highlight collections (marketing).  Flikker used by NC State Univ. historical Archives for photos, leaving comments open.  (allows people to give feedback… ex: of mislabeled photo id’ed by internet that librarians has mislabeled.
• RSS feeds to highlight collection – ex: new books by subject University of Alberta, can be subscribed to.
• Go to where users are (if they’re not coming to our site) e.g. linking content to Facebook and MySpace.  “meebome” for instant chat.  Embed library services in courseware for distant learning (become the impulse buy on courseware).

• Build participation (we have to get over notion that we are the only experts) – can be done via building WIKIs (to allow collaboration in courses) – have patrons do work for you.  Social bookmarking allows us to capture collective intelligence (eg, Penn Tags at U Penn).
• We need to get better at partnerships outside the library (catalog is terrible, then we need to collaborate to build new). Ex. Georgia Library PINES, Evergreen,   We also need to collaborate within university.  (eg, campus wiki for all stuff including libraries.)

Don’t focus just on technology…many 2.0 things don’t involve technology --- change hours on weekends for reference to reflect when students working. 

Internal organization for Library 2.0: 

• Build a learning culture by sending paraprofs to conferences and training.  In-house learning programs (Learning 2.0 Project for public libraries)  http://plcmcl2-about.blogspot.com/
• Develop a risk-tolerant culture (we will never be done, so we need to be willing to make changes)
• Collect knowledge internally (shouldn’t be the only one who knows how to do something).  Wiki database for specific disciplines.
• Capitalize on personal network – e.g. using Facebook as online rolodex
• Be more transparent internally with changes
• Recognize that good ideas come from anywhere and anyone (student workers, patrons, staff, faculty, students, etc.)
• Nurture talent. Involve staff from all levels in planning.
• Be agile  - quickly change in response to new tech and organizational change
• Avoid “technolust”; start with need and then find technology that supports it. 
• Understand staff and faculty needs, limitations and resistance to change (not everyone learns by reading, in-class training may be necessary)
• Give staff time to do this (can’t just be “in addition” to what they’re doing) and make keeping up new technologies part of job description

Final Q: is your organization as currently structured able to make this happen.  Libe 2.0 is like a 12-step program, first we need to recognize we have a problem.  Can your organization do this and what changes need to take place. 

Do informational sessions by department (specialize)

Slides at http://meredithfarkas.wetpaint.com.

 Plugin error: googlegadget (Plugin not found ../common/plugins/googlegadget.inc)